Auto tune mic3/9/2023 The pitch-correction technology Auto-Tune had been on the market for about a year before “Believe” hit the charts, but its previous appearances had been discreet, as its makers, Antares Audio Technologies, intended. And what we were really “leaving” was the 20th century. The song, of course, was Cher’s “ Believe,” a worldwide smash on its October 1998 release. ![]() That sparkly special effect reappeared in the next verse, but this time a robotic warble wobbled, “So sa-a-a-ad that you’re leaving.” The phrase “I can’t break through” turned crystalline, like the singer suddenly disappeared behind frosted glass. ![]() ![]() It happened exactly 36 seconds into the song-a glimpse of the shape of pop to come, a feel of the fabric of the future we now inhabit.
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